Nike ad: age is no limit

Each morning Sister Madonna Buder, 86 years old, wakes up at the crack of dawn and goes for a run. Not impressed yet? Well, she also swims laps in the ocean, cycles through mountains and has competed in over 45 Iron Man competitions.

This clever new ad by sportswear brand Nike flies in the face of misconceptions surrounding older folks’ physical abilities. While Sister Madonna might be exceptional in her physical stamina, she proves that age is no limit to a person’s capabilities if you just keep at it.

As the ad wonderfully sums up: “Do your thing, sister. Do your thing.”

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Amelia Theodorakis
Amelia Theodorakis
A writer and communications specialist with eight years’ in startups, SMEs, not-for-profits and corporates. Interests and expertise in gender studies, history, finance, banking, human interest, literature and poetry.
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