Apple releases $300 'Mac Book'
Apple has released a new 'Mac Book' in order to thank its myriad fans. Only this release may turn a few away ...
The new Book is exactly that – a book. Yep, it comes in two sizes, the smaller one for US$199 and the larger for US$300.
Released to celebrate the last 20 years of Apple design, and dedicated to late Apple founder Steve Jobs, the book contains 450 photographs of Apple products shot in high detail (but not with the iPhone 7) on white backgrounds.
“The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” said Apple’s chief design officer Jony Ive. “This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”
Marketing Angels Michelle Gamble says that, with the release, Apple is being "a bit arrogant".
“It may be seen as being a bit up themselves, but for Apple, that’s not a bad thing. That arrogance is again synonymous with their brand,” she says. “They’ve always been very confident.”
Do you think Apple's new Mac Book is a cheeky or clever way to get even more market exposure? Did you click on the link expecting a cheap Apple computer? I certainly did! What do you think of Apple's marketing?
Read more at Smart Company
Well this thread is flop.
Don't interfere so much and get a proper job.
What do you think Foxy?