Heart Foundation removes offensive ad
The Heart Foundation has removed its latest television commercial from YouTube after it was branded as being offensive by media experts.
The advertisement features a mother telling her son “every time I said I loved you, I was lying”, and another telling her daughter she doesn’t care about her children’s hearts.
Just heard a @heartfoundation ad with a little kid saying ‘Mum never loved me. If she did she would have looked after her heart’ This isn’t just bad, this is a terrible terrible ad. Imagine how any kid who has lost a parent to heart disease feels when hearing this
— Dee Madigan (@deemadigan) May 27, 2019
The campaign is intended to encourage people to secure Medicare-funded Heart Health Checks, but many have taken offence at the methodology.
What do you think of the tactic? Was it right to remove the ad?
Absolutely right to remove this advert. To say it's cruel is an understatement.