The Meeting Place

Is it time for an Australian-made aisle?

Now more than ever buying Australian-made products will help struggling businesses, create job and boost the nation’s economy by keeping the money here.

Buying Australian Made has become a trending topic, especially given the unpredictable environment we are currently living in.

And as air freight comes to a standstill and manufacturing in China shutdowns, it has become even more apparent how much of what we buy is produced overseas, says strategist and champion of consumer centricity, Allan Dib.

According to Roy Morgan Research, 90% of Australians say they are motivated to buy Australian-made products, but this attitude is not reflected in their purchasing behaviour.

  • If we say we want to buy Australian Made, why don’t we do it?
  • There is not an option – some products are not manufactured here, e.g., electronics.
  • It is too expensive – the cheap labour market overseas results in more competitive prices.
  • Unclear understanding – it is hard to know what is made/grown in Australia.
  • We forget – we do not always think to buy Australian-made products when shopping.


Retailers could use the Nudge theory to make it easier for Australians to buy Australian-made products, similarly to how they’ve set up health food aisles and international foods aisles, by setting up an ‘Australian-made’ aisle.

If not an aisle, it should be a search feature when shopping online.

Do you agree?


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I buy my groceries according to taste and health values and sure know what is made in Australia and what is not.

Surely the current isle system is adequate.

I'd would prefer to buy Products produced in Australia provided they were about the same price as overseas products. It would also help if there was a seperate aisle for australian products and the country where the product was made was prominently shown on the front label. Showing the country of origin on the back in tiny letters is useless.

Unfortunately Chuck they area lot more expensive.

I like the idea of the separation being made by product type

, .. that way I do not have to spend as much time in the store.

Yes there should be an Ozzie Isle, then we can put all twenty of our products in ful view.



May be a help for local smaller producers not to have the same GST levied at their products for consumers to purchase them?  May be an encouragement for Australian products to sell better.


I thought this site was rather sad, it asks the consumer to name the product and then it will search for it.

Surely they are the ones that should list the product so we can see the product.  Perhaps this is another reason why Australian made is not working?

Re the Halal Celia, -- many things are naturally Halal -- like milk /water/ so they would have Halal written on the product -- see below, there are many things we have been consuming for years that would be Halal. not made that way -- just are

Nothing would please me more than to walk into my local supermarket and see a large aisle with the Aussie Flag Flying and Aussie made and grown products. I reckon it would be a great hit. 

Many long time vegans like myself are buying Vegan foods all Australian made & grown -


Best vegan food is wholefood not processed, they often have too much salt, sugar, oil and wheat, I gave up on them.

Having an Aussie aisle is a good start but if it is only Australian made from imports than it is not enough, we need to support farmers as well as manufacturers. I buy all my fruit and veggies from Australian growers and grains, nuts and seeds from Australian growers as much as possible.

Having been married into a Croatian family, which on the whole do assimilate; I often found that adults over 50 years of age when they come to live in a new country do not want to learn how to speak English, it is something too difficult or they have not got enough education to learn the new language.  It is sometimes frightening.  Certainly they didn't want to write English or read it.

Because of that they want everything from the 'old country' the language the way of life the food especially.

Imagine if you went to live in a country were you could not speak English.   You would keep with your own kind and keep on referring to the old country.

This is the problem with people that have come to Australia, they want to buy the same products they have used all their lives in their kitchens back home.  They don't know how to cook Australian meals.

When their children go to school they start learning new things, new lunch packs, new meals....

Then the arguements start at home that most schools do not know about and the teachers start to wonder why the child is tired and nervous when they get into the classroom.  

I experienced all this with my nieces and nephews back in the 70s.

So we experience in our shopping centres or street shops new food shops popping up and sometimes in our supermarkets foreign foods.

How many times have I heard my neice and nephews trying to translate to their parents who could not speak English.   This situation explains not only in the food situation but many other aspects of the life for the adults who cannot understand.  Now look at all the new folks moving into Australia and the issues they have no wonder they find it difficult to shop themselves.  It is hard to cater for everyone.

I remember one instance that a lady wanted to purchase  'mad'  of course nobody knew what the heck she was talking about!

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A shop has just opened in Stockland Mall where I live. I though I'd walk in and have a look at what they were selling. Every bottle, every packet of food and all frozen food was written in Chinese. They did not cater for anyone who spoke English. I did notice they sold Soy Sauce and Chilli Sauce which could be bought from Coles/Woollies, but at a much lower price. They wouldn't even think about hiring anyone apart from their own race. Isn't this a form of reverse racism?


I don't know what accounts for "Australian food" but if it is grown and packaged in Australia then it is still Australian no matter what meal you make. Fruits and vegetables are mostly Australian and you can make that choice. I don't think it is a problem for people to eat what they are used to but importing everything is an issue, this is the fault of the Government with agreements they have with trade.

Hola I kind of agree with you, there are whole streets with foreign shops in Melbourne and Sydney (I believe, seen it on the TV), and with signage not even in English it seems they want to replicate their homeland a bit too much. Did you try and communicate with the staff in the shop and buy something to test it out?


That is what our system is all about, freedom.                      Whereas China's is not.

How many of you have shopped in a supermarket in Singapore and KL or even the French Territory in the Pacific?   You will understand what I am getting at if you have.  LOL    

Even the dairy free Magnum I have eaten this week was made in France.

Been a long time since I shopped overseas.

Good to hear you are having dairy free Celia, but they are still high in fat and calories. Interesting they are made in France. Australia is so behind on manufacturing.


Just go to Marrickville the main street is filled with shops and unless you are very multilingual you do not know what is being sold in the shops as allthe signs are written in a foreign language.

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