Is it time for an Australian-made aisle?
Now more than ever buying Australian-made products will help struggling businesses, create job and boost the nation’s economy by keeping the money here.
Buying Australian Made has become a trending topic, especially given the unpredictable environment we are currently living in.
And as air freight comes to a standstill and manufacturing in China shutdowns, it has become even more apparent how much of what we buy is produced overseas, says strategist and champion of consumer centricity, Allan Dib.
According to Roy Morgan Research, 90% of Australians say they are motivated to buy Australian-made products, but this attitude is not reflected in their purchasing behaviour.
- If we say we want to buy Australian Made, why don’t we do it?
- There is not an option – some products are not manufactured here, e.g., electronics.
- It is too expensive – the cheap labour market overseas results in more competitive prices.
- Unclear understanding – it is hard to know what is made/grown in Australia.
- We forget – we do not always think to buy Australian-made products when shopping.
Retailers could use the Nudge theory to make it easier for Australians to buy Australian-made products, similarly to how they’ve set up health food aisles and international foods aisles, by setting up an ‘Australian-made’ aisle.
If not an aisle, it should be a search feature when shopping online.
Do you agree?